Stronger Products 2025 Mob 01

Stronger Products

Producing clothes will always leave a footprint on our planet. Reducing it isn’t a quick-fix, but an ever-evolving process where finding new, innovative materials, production techniques, and sources of energy is key. It’s important for us to create high-quality activewear that you can love for a long time and in that way, reduce consumption. We educate our designers in circular design and make sure we stay updated on the latest innovations and techniques. We know we still have a long way to go, but we are committed to do whatever it takes to become a more responsible version of ourselves.

A step in the right direction is to use more recycled materials and limit our usage of new textiles. Today, 60% of our assortment is made from recycled materials such as recycled polyester and recycled polyamide.

Stronger Products 2025
CURRENT INITIATIVES

Recycled Polyester

Recycled polyester is most commonly made from post-consumer PET-bottles. The material has the same qualities as virgin polyester, but takes less resources to extract. It is strong, sweat-wicking, and quick-drying, which makes the ultimate material for activewear. Lastly, recycled polyester gives a second life to a material that’s not biodegradable and saves it from ending up in landfill or in the ocean.

Goals

Create high-quality products that have a long life cycle and inspire to an active lifestyle.

Recycled Materials

Have 70% of our assortment made from recycled materials by 2023

Minimize Chemicals

Minimize our use of harmful and unnecessary chemicals

Excellent Quality

Improve product quality for a longer life span

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